Wireless, But It's Not Wi-Fi?:

An inevitable marketing hurdle is faced when a new technology is introduced into the world. Predictably, there will be as many types of reactions to it as there are people on the planet – until it proliferates throughout the population.

For some people, when they are told about our Wireless Technology, the information goes completely over their head. For others, they want to reach for an understanding but fail to make the mental leap that will put them ‘over the top’. The majority of folk, though, are not in contention for this high jump – it’s not in their ball-park – even less in their ‘Field of Dreams’.

But, added to this challenge is the fact that our Wireless Technology has not yet been released and therefore it is a daunting prospect for the average person to even negotiate an understanding of what we have.

It would make things easier if we had a name to call this new technology rather than refer to it as ‘Wi-Fi’. And we would have avoided ‘guilt by association’ by comparing it with the status quo Wireless Internet technology it is destined to replace.

What to call this technology recently presented itself ‘front and center’ as an issue of importance to address. A ‘Name’ had to be found which would forever identify the ‘Future of the Internet’ at a global level of awareness.

This technology is so revolutionary; a name was needed to identify it in the same way ‘Radio’, ‘Television’ or ‘Telephone’ brings instant recognition of those particular communication mediums in everyone’s understanding.

Our illustrious President and ItsYourNet CEO, Ken Stewart, recently relayed this dilemma to Affiliates and I thought I’d share the events which led up to a global appeal for a ‘Wireless Name’.

The following is taken from the October 26, 2006 Affiliate Newsletter:

Wireless, But It's Not Wi-Fi?:

Okay...

Enough is enough...

We need to get some clarity in place about our "Wi-Fi" Project that everyone is so excited about...

Last week we received a call here at our office from ItsYourNet Affiliate member Mr. Robert Short, who wanted to speak with someone about our "Wi-Fi" project.

That was all fine, but when I took the call, I was completely stumped by what Robert had to ask me...

Robert said;

"I have been actively marketing the Branded Wi-Fi ISP option that ItsYourNet offers, but I have been running into trouble when trying to answer the ISP owners when they say to me; "Wi-Fi is everywhere, so why should we need to go with the Wi-Fi being offered by ItsYourNet?". I know to tell them about the low cost, money-making options, and range our Wi-Fi product has, but these ISP owners seem to want to know what it is that really makes our Wi-Fi product different from other Wi-Fi and WiMax products out there and why ours would be worth their while?"

Okay... What was I to say to that?

Ultimately, I didn't have an answer for Robert...

So I responded with; "I don't know... Let's call Gary Brown and ask him."

As a result, we 3-way called Gary (oops.... I interrupted his lunch meeting he was at...), and with a quick explanation from both Robert and I on the problem of explaining why the Wi-Fi Gary has developed is so different, Gary answered with;

"We only just call it Wi-Fi because the technology is based on Wireless Fidelity, which is a general term used for anything that sends data over a wireless signal or frequency; however, what I have developed is neither Wi-Fi or WiMax as the world knows it or understands it, what I have developed is a completely new technology that doesn't use any of the same signals or frequencies that Wi-Fi and WiMax are based on, so I suppose it is best described as simply as "High Speed Wireless Internet. Other than that, it really doesn't have any other name, or at least we have not given it another name at this time."

Okay... That clarified things for what to tell ISPs for both Robert and I, we thanked Gary and ended the call.

With that said, although any wireless signal that transmits data is in all reality "Wireless Fidelity" (Wi-Fi for short), what the world has adopted as the "term" Wi-Fi makes everyone think of "Hotspots" like what you find in Hotels, Truck Stops, or your local Starbucks coffee shop.

Even "WiMax" technology is just a glorified Wireless Fidelity product, but what Gary has developed is nothing like "Wi-Fi" or "WiMax", it is a completely new Wireless Internet technology that has never been done before...

So... Why are we calling it "Wi-Fi"?

Shouldn't we call it something else?

Well, to help explain this, I referenced the word "Wi-Fi" at;
"The Free On-line Dictionary of Computing, © 1993-2005 Denis Howe":

"The term was invented by the marketing departments of wi-fi equipment manufacturers. It is, notionally, short for "wireless fidelity", on the analogy of hi-fi for "high fidelity" audio."

And also;

"WordNet ® 2.0, © 2003 Princeton University":

"a local area network that uses high frequency radio signals to transmit and receive data over distances of a few hundred feet; uses ethernet protocol [syn: wireless local area network, WLAN, wireless fidelity, Wi-Fi]"

Okay, so does that help explain why we call it "The Wi-Fi Project"?

No... It doesn't... Not really...
Because it is NOT a "Wi-Fi" like the Wi-Fi everyone uses today...

So shouldn't we call it something else?

If we called it "Wireless Internet", everyone would think or say; "Oh yeah, I know about Wi-Fi" or some may even think and say that it means "Oh yeah, I have that on my cell phone" - Right?

As a result, when Gary visited our office here yesterday, I brought up the call we had with Robert last week and said;

"Gary, if you were to give your Wireless Internet technology a name, like the industry invented the names Wi-Fi and WiMax, and you could not use the name "Wireless Internet", what would you call it?"

Well there it was... I had my answer!

Gary said;

"Well... I don't know... I would have to throw that thought around a little..."

As a result, I asked Gary if we could look to our Affiliates for an answer.

Gary said that would be fine, and actually liked the idea of having the Affiliates help figure out a name for "Wireless Internet".

So, with that said, what would you call Gary's "High-speed Wireless Internet" technology?

I'm sincere in this; I would like our Affiliate members to come up with suggestions for a name.

In the end, if Gary decides to use the name you come up with, I honestly can not promise anything more than the fact that your name will go down in the history books for having come up with the name for the Future of the Internet, but I'm sure we can provide the winner with a few perks here and there along the way as well :-)

Please submit your suggested name for Gary's T-1 Wireless Internet product to:

WirelessName@ItsYourNet.com

The bottom line on this section of the Newsletter here, is, that we have at least established how to approach ISPs (and anyone else for that matter) to explain that this is Wi-Fi, while still not being Wi-Fi in the traditional sense of the word, and what to say and how to describe what Gary has developed, and lastly, why they need to get involved with ItsYourNet to get it.

End of Transcript.

--------------------------------

So there you have it; if you have an idea for a ‘Wireless Name’ you should submit it using the above email address.

However, before you do - I would suggest you register as an ‘Affiliate’ or submit a Branded ISP ‘Registration of Interest’ through t3wifi.com in order for your submission to be eligible for consideration.

I’m anxious to know what name is settled on for the simple reason that I’ll have to register a new domain name for my website. I mean, having a Wireless Internet run at T3 speeds really is something to talk about – but T3WiFi is an oxymoron of sorts like: ‘Jumbo Shrimp’, ‘Pretty Ugly’ and ‘Living Dead’.

T3 is Jumbo Living Pretty but who needs the association with Ugly Dead Shrimp Wi-Fi?

Any Suggestions?

WiFi CEO Interview

Since we are so close to Wi-Fi Corporate launch and that media preparations are underway to let the whole world know what we have - I'm releasing the only Interview which the Wi-Fi Corporate CEO has given.

I have held off on posting this interview because it was thought prudent not to make it publicly available even though no information is shared which could jeopardize the pending IPO.

The quality is not exceptional but I’m sure that won’t diminish your interest.

Wi-Fi Corporate CEO Interview with ItsYourNet Corporate CEO and Founding Members

Since this Interview it has been announced that Canada will launch the same time as The United States. Although the first locations to host this Network have not been announced we know that registered Branded ISP interest and Affiliate proliferation will be a major factor in determining where and when operations are established.

Signal Testing Update

After nearly 5-years since the idea originated, and 100s of millions of dollars already invested, the Wi-Fi project has now taken an unexpected turn... For the better!

As I had informed you in prior newsletters, new delays in the Wi-Fi project development were caused by the DHS (Department of Homeland Security) and the FCC (Federal Communications Commission) taking away the high-level frequencies that the Wi-Fi service had been developed with and the programming and coding built on.

This was certainly not good news for any of us; it was a case of hurry-up-and-wait for the service even longer.

However, Mr. Gary Brown (the Wi-Fi CEO) has now informed me that we're all very fortunate the delay happened!

Here's why:

For those who have been following along with the ItsYourNet newsletters, you know that re-testing with lower frequencies had taken place in the State of Arizona once again, and that the test results were about 1/2 of the distance originally achieved (reaching 26-miles at best) with the higher frequencies; however, with not wanting to deliver more "hurry-up-and-wait" details in ItsYourNet newsletters to you, I had held off from informing you that the re-testing results were lost in stolen luggage while on the way back to Washington State.

Talk about taking the wind out of the sails, huh!

Getting the personnel and equipment booked with the companies that do signal frequency testing takes several months to arrange and several 10s of thousands of dollars as well.

I mean my goodness... What a damper being put on things!

First we lose the high-end frequencies, then the re-testing results are lost, and getting further re-testing booked could take 6-months or longer to arrange!

I was thinking we wouldn't have any new or positive news for you until well into 2007, but I was wrong!

Well, this is not the first time I've seen good come out of unfortunate circumstances, but I must say, I never expected the amount of good that has taken place with the Wi-Fi project now! Some members have noticed that we had raised the Wi-Fi signal distance on the Affiliate Wi-Fi pages, just this week, to 30-miles, up from the 26-miles we had posted 2-months ago.

This has caused a lot of excited phone calls and e-mails with members wondering why, so, here you go...

The raise in distance was achieved by the second re-testing that had to be done. Yes, the re-testing, after the re-testing results had been lost, has already taken place, just 2-weeks later, instead of months away from now!

How serious are the 13-Billion dollar Investment Bankers about getting the show on the road?

I'd say they're pretty darn serious; with having paid more than double the normal fees to get the tests re-done pronto!

And what's more, is that Mr. Brown took advantage of the second re-testing situation, by testing even more frequencies.

Low and behold, he discovered a set of frequencies that boosted the signal strength to 36-miles!

As a result, and with these new frequencies having already been loaded into the main-frame computers in Washington State, Mr. Brown has informed me that we are solid on the Wi-Fi Corp advertising a 30-mile T-1 signal strength distance, and, that these new frequencies are working with the coding and programming in the main-frame computers even better than the original high-level frequencies that DHS and the FCC took away!

Yes, it turns out that a Guardian Angel has been watching over this project.

How soon can this all go live?

All code and programming from the Arizona Frequency testing has been loaded into the main-frame computers, been thoroughly tested, and has been found to be working 100% perfectly.

This is wonderful news, as it means there is no further programming required, so much so that the programmers are now sitting idle, and, like all of us, it is just the mountainous terrain frequency testing that they are waiting on.

Further developments on the mountainous terrain frequency testing are;

- the State of Oregon will not be included as a testing location, locations in Colorado will be tested instead;
- besides the States of Washington, Idaho, and Colorado, mountainous terrain frequency testing in B.C., Canada has now been added to the locations as well.

Not necessarily in that order, these three tests will provide results on nearly all types of mountainous terrain testing that can be done.

These three locations provide many different kinds of terrain, but more importantly, different types of rock and ore that can affect frequency signals. Other than terrain factors, the main rock and ore the tests will be conducted around, are;

1) - Granite, because it is a naturally radioactive rock, and;
2) - Iron ore, because of its magnetic properties.

Mr. Brown has informed me that the signal testing companies had already been booked to complete the last phase of signal testing, the mountainous terrain testing, many months ago, for the middle of August.

YES - THAT'S NEXT MONTH! LESS THAN 30-DAYS AWAY!

Once these tests have been completed, with a minimum of 16-miles on the signal strength achieved, the Wi-Fi shell Company will receive the 13-Billion funding, and the IPO (Initial Public Offering) will be released.

With that said, I hope you're every bit as excited as I am, and that you're going to get extremely busy, because, short of a 3rd world war, it looks like nothing can stop us now!

Back-Up Coding Deployed

The main topic being asked by ItsYourNet's Affiliate members surrounds the decision made by the FCC (Federal Communications Commission) and the US Department of Homeland Security blocking access and use of certain frequencies, of which the Wi-Fi service platform had been designed around.

Well, their decision was made public in late April, news that we did not want to hear; several high-level signal frequencies have now been blocked from use by Television stations, US Military Communications, as well as the Wi-Fi and WiMax industries.

Nonetheless, the news is not all bad - Mr. Brown (the Wi-Fi CEO) had not taken a moment's rest in deployment of the back-up coding and programming that had been prepared for use with other signal frequencies.

On May 16th Mr. Brown once again began testing of the Wi-Fi signal strength in the State of Arizona using the back-up code, and, in a nut shell, the Wi-Fi project is still a go.

However, the distance the Wi-Fi signal can reach is less than the 40 miles achieved last year. A solid signal was achieved and maintained up to a distance of 26 miles in the new tests.

Certainly not as impressive as what was achieved with the original frequencies, but ultimately, enough to keep the seven (7) Investment Bankers (who have collectively brought the $13-Billion+ investment capital to the table) happy and save the project for us all.

Next is the mountainous terrain testing, and, if a solid signal is obtained in the range of 16 to 20 miles, we are still a go.

As much as I would like to provide one, we have not yet been given a date for the mountainous terrain retesting to commence, but we will update you as soon as we receive word.

Nonetheless, Mr. Brown is confident that the 16 to 20 mile target will easily be able to be reached, and further explained that we would have in fact already been live with the service if the FCC and US Government had not thrown a cog in the wheel over the frequency debate. This means we should see the Wi-Fi service go live near immediately after the mountainous terrain tests are complete.

We will provide you with further updates as soon as they come in.

WiFi News & Updates

As much as I want to release the details about a major development to you, specifically, a major new "ability" that has been built into the Wi-Fi systems, I have been instructed to hold off on any and all announcements about it because of the sensitive nature of the development; for two main reasons;

:

1. We can not risk the possibility of giving away trade-secrets enabling other companies with strategic details

2. We do not want to "clue-in" competitor's - No other Wi-Fi company has thought of implementing this ability!

But I will tell you that it enables the Wi-Fi Corp. with the ability to redefine a multi-Trillion Dollar industry, we will all be able to take advantage of it, and that it's going to knock-your-socks-off when I'm able to share it with you!

I know that's not much to offer you now, however, Ken (IYN CEO) will be speaking with Gary (the Wi-Fi Corp. CEO) in January when he is expected back in Texas, so we'll see what other details about the project I'm able to release.

With the three new RFEs (Radio Frequency Engineers) Gary had hired earlier in 2005, we had hoped for the mountainous terrain testing to begin in November or early December. But due to an unfortunate fatal motor vehicle accident one of the three new RFEs was recently lost.

As a result, Gary will be hiring another RFE to join the Programming team shortly, and even though we have been informed that the kernel programming has been going very well, mountainous terrain testing will now begin in January, 2006 at the soonest.

~

Stay tuned.....

T3WiFi.com